Balancing the Risks and Rewards of Reviews: 4 Insights Every Business Owner Should Know

Balancing the Risks and Rewards of Reviews: 4 Insights Every Business Owner Should Know

Originally published by Stu MacFarlane — March 18, 2017 Business 2 Community Today’s consumers don’t always follow the seemingly straightforward path of “search it, find it, buy it.” Instead, they search at home, at work and on-the-go to find products and services while looking at photos, watching videos, reading reviews and asking for recommendations as they inch closer to making a purchase decision. Whether they’re looking to renovate a home, find a new family doctor or get a car repaired, word-of-mouth endorsements factor heavily into a consumer’s decision to pick one business over another. In fact, according to The Why Before the Buy℠ research, businesses without ratings, reviews and recommendations risk losing out to the competition. For many business owners the sheer thought of asking for reviews – or even…
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