Online Directories Still Win for Bringing in Leads!

Online Directories Still Win for Bringing in Leads!

Original Post: Ben Kaylor DexMedia Blogger Not all online searches and transactions are performed on search engines. Online directories and social media websites expand your reach and have some of the hottest leads on the web at an inexpensive cost. Whether free or paid, these marketplaces are worth spending your advertising budget on. Should You Submit to Online Directories? Yes! You should submit your business information and website to relevant directories, and I’ve included a list below. This list is a great sources of leads, consumer reviews and referral traffic. Free or paid, it is important you control your business profile because you need to engage and advertise to consumers where they want to be. Once you claim your profile, update any information that is inaccurate, and be sure to…
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Balancing the Risks and Rewards of Reviews: 4 Insights Every Business Owner Should Know

Balancing the Risks and Rewards of Reviews: 4 Insights Every Business Owner Should Know

Originally published by Stu MacFarlane — March 18, 2017 Business 2 Community Today’s consumers don’t always follow the seemingly straightforward path of “search it, find it, buy it.” Instead, they search at home, at work and on-the-go to find products and services while looking at photos, watching videos, reading reviews and asking for recommendations as they inch closer to making a purchase decision. Whether they’re looking to renovate a home, find a new family doctor or get a car repaired, word-of-mouth endorsements factor heavily into a consumer’s decision to pick one business over another. In fact, according to The Why Before the Buy℠ research, businesses without ratings, reviews and recommendations risk losing out to the competition. For many business owners the sheer thought of asking for reviews – or even…
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